Website/Brand & Logo

All About Systems

Alignment Essentials

What They Do:

All About Systems empowers entrepreneurs through people, processes and technology. They work with small business owners to implement efficient technology solutions to increase productivity; taking a strategic, personal approach to empower each client.

Alignment Essentials

The Project:

All About Systems came to us for help to revamp their website and update their brand. They wanted a website which would help promote their services, reflect their personality and values and help them gain more clients.

The Result

We worked with Sandra to upgrade her site to incorporate new brand colours and a website that met her personality and client niche.

Brand Colours

We created seven new brand colours to help reflect the character and personality of brand.  The colours chosen are fun, friendly, welcoming and fit her niche. 


Using the new brand colours, we created relevant icons that are associated with the Information Technology industry our client works in.

Font Palette

Three different fonts have been chosen to represent the business.  The fonts are a combination of professional, playful and practical, which help to reflect the business persona.


Several logo formats have been created to give our client variety when using the logo for marketing purposes.